A/B Test Your Links — No Extra Tools Needed

You share a link to your landing page. It gets 5,000 clicks. But would the other version of that page have done better? Without a test, you'll never know. And setting up a proper A/B test usually means stitching together separate tools, manually splitting traffic, and eyeballing spreadsheets to figure out if the difference is real.

Not anymore. Smart A/B Testing is now built directly into Clypt. One short link, multiple destinations, real statistical analysis — no extra tools required.

How it works

Start with any existing Clypt link. Enable A/B testing and add up to 5 destination URLs (variants), each with a label and traffic weight. Set weights to 50/50 for a classic split, or go 70/30 if you want to minimize risk on the new variant. Clypt handles the rest.

When someone clicks your link, our redirect engine uses consistent hashing — a combination of the visitor's IP address, user agent, and link ID — to deterministically assign them to a variant. The same person always sees the same variant (sticky bucketing), so your test isn't polluted by the same visitor seeing different pages on repeat visits.

Real statistical significance, not vibes

The A/B test dashboard shows you per-variant click counts, traffic share, and most importantly — statistical confidence. We use a chi-square test to calculate whether the difference between variants is statistically significant or just random noise.

You'll see a confidence percentage (e.g., "87% confident") with a visual progress bar toward the 95% threshold. Below that, a plain-English recommendation tells you whether to keep running the test or call a winner. No statistics degree required.

One-click winner promotion

Once you have a winner, click Promote next to the winning variant. Clypt sets the link's destination to the winner's URL, ends the test, and all future clicks go to the proven best performer. Your test data is preserved for reference — you can always look back at what you tested and what won.

Built for marketers, not engineers

Traditional A/B testing tools require JavaScript snippets, SDK integrations, or code changes to your site. Clypt's approach is different: the test happens at the link level, before the visitor even reaches your page. That means zero code changes to your website, works with any landing page platform, tests are live the moment you create them, and you can test pages you don't even control (like partner pages or marketplace listings).

Full API and MCP support

Everything in the dashboard is also available through the API. Create tests, check results, adjust weights, and promote winners programmatically. The Clypt MCP server (v1.2.0) includes dedicated tools for A/B testing, so AI agents can run and manage tests through natural language.

Available now on Business plans

Smart A/B Testing is available today on Business and Enterprise plans. Click the flask icon next to any link in your dashboard to get started — your first test can be live in under a minute.