UTM Parameters Made Easy

If you're running marketing campaigns across multiple channels, you need UTM parameters. They're the standard way to track which specific campaign, source, and medium drove each click. Without them, your analytics just say "direct traffic" — which tells you nothing.

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. There are five standard ones: utm_source (where the traffic comes from, like "twitter" or "newsletter"), utm_medium (the marketing medium, like "social" or "email"), utm_campaign (the specific campaign name), utm_term (for paid search keywords), andutm_content (to differentiate variations, like "hero-cta" vs "sidebar-cta").

Clypt's built-in UTM builder

Instead of manually typing ?utm_source=twitter&utm_medium=social..., Clypt's UTM builder gives you a clean form right in the link creation flow. Expand the UTM section, fill in the fields, and the parameters are automatically appended to your destination URL.

Presets for speed

Clypt includes presets for common sources (Google, Facebook, Twitter, LinkedIn, Newsletter, Email) and mediums (CPC, Social, Email, Organic, Referral, Display, Banner). One click fills the field — no need to remember the exact string you used last time. Consistent naming means clean analytics.

UTMs in the edit flow too

Already created a link without UTMs? No problem. Open the edit modal and add them after the fact. The parameters update immediately and future clicks carry the new tracking data.

Why consistency matters

The number one UTM mistake is inconsistent naming — "Twitter" vs "twitter" vs "tw" all show up as different sources in Google Analytics. Clypt's presets and dropdown suggestions help you stay consistent across your entire team.

Available on all plans

The UTM builder is free on every plan. It's available when creating a new link and when editing an existing one. No setup needed — just expand the UTM section and start tagging.